AMICIS Music
2025
Founded in 2024 as AMICIS Flexi Winds, the ensemble began as an informal gathering of musicians and friends. It quickly grew into a 40-member community band, performing for underprivileged communities and encouraging members to explore roles beyond performing. As its ambitions expanded, the original identity no longer reflected its evolving purpose and broader impact.
The rebrand was guided by the concept “Beyond Music, Bridging Communities". This was realised through the brand's arc logomark, animations and other graphic devices.