AMICIS Music

2025

branding

Typeset in Filson Soft

Founded in 2024 as AMICIS Flexi Winds, the ensemble began as an informal gathering of musicians and friends. It quickly grew into a 40-member community band, performing for underprivileged communities and encouraging members to explore roles beyond performing. As its ambitions expanded, the original identity no longer reflected its evolving purpose and broader impact.


The rebrand was guided by the concept “Beyond Music, Bridging Communities". This was realised through the brand's arc logomark, animations and other graphic devices.

Brand Expressions

The icons, an extension of the brand language, offer an accessible layer of communication while reinforcing its sense of community and play.